THE PASSION-DRIVEN PARTNERSHIP
PARKS PROJECT
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Parks Project wanted to increase awareness, and promote its products and purpose to new audiences in an authentic way.
For the first time, Parks Project wanted to dip its toes into creator campaigns!
Tapping into our team's expertise, we were able to build the ideal strategy for Parks Project's first paid creator campaign, managing the process end-to-end to make it as seamless and effective as possible.
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“RockPorch’s expertise in creator selection resulted in impactful, tailored content that significantly boosted brand awareness and engagement.
It's evident that RockPorch prioritizes delivering maximum value to the brands they partner with, and our client was thrilled with the outstanding results."
- Parks Project Affiliate Agency Rep
Deep Relationships With Passion-Driven Creators
We leveraged our existing relationships with the hundreds of passion-driven creators in the RockPorch community. Knowing our creators backwards and forwards ensured perfect-fit creators for Parks Project.
Genuine Product and Partner Connections
We asked each creator to choose their own Parks Project product to promote. So not only did we end up with a vast collection of unique and varied product designs in our content, our creators’ authentic enthusiasm and excitement for the product shone through even stronger.
Proven Processes for Brag-Worthy Outcomes
Parks Project and its affiliate agency relied on RockPorch’s proven process... called S.P.A.R.K. ... and our team of brand campaign experts to manage the campaign in its entirety. Ensuring maximum efficiency for the project, and guaranteed results.
outstanding results
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UGC AND IMAGERY FOR BRAND
Our RockPorch creators lit up Instagram with captivating content featuring Parks Project’s beautiful and unique fleeces.
Providing Parks Project with tons of unique and authentic UGC and imagery to repurpose on its own channels.
HIGH ENGAGEMENT RATES
Our creators have developed real connections with their audiences, and have extremely devoted followers.
As a result, our creators achieved an impressive engagement rate - 7.1x the industry standard.
POSITIVE SENTIMENT
The partnerships between Parks Project and our creators’ was well received by their followers.
Demonstrated by ~54% positive sentiment across all community engagement. As well as the abounding support from our creators’ communities for Parks Projects brand ethos.
We chose Instagram as our primary testing platform for Parks Project’s first creator campaign for several reasons...
Target audience alignment
Wide range of content formats available
Creator-friendly linking options
Highly-engaged communities
Reels
Stories
Posts
Emily Hamilton
Emily is a versatile hiker and adventurer whose content spans a spectrum of outdoor activities, from hiking and mountaineering to skiing and mountain retreats, catering to a diverse audience of outdoor enthusiasts.
In her campaign content, she skillfully crafted stunning reel footage, highlighting her ParksProject fleece amidst the picturesque fall foliage and turning leaves of the Colorado mountains.
Across all campaign content, @wanderful_em’s Instagram Reel had the highest impression volume.
Lauren Davis
Lauren is an adventurous photographer who explores the world alongside her fox-like companion, Kota. Focusing on the tranquil allure of the Pacific Northwest's forests and wilderness scenes, her captivating content effortlessly engages and inspires her audience, evoking a sense of being right there with her in every serene moment she shares.
We saw exceptional results from a bonus piece of content from @foxandpines - her content blended in organically with the style that she already posts, highly visual and high quality.
Kendra Tustin
Kendra, a California native, specializes in national park exploration and adventure travel, with a strong focus on road trips. She shares invaluable insights and tips on navigating national parks and specific hiking and backpacking routes across the US.
During this campaign, she was tasked with creating and posting a story series showcasing her ParksProject fleece. Her stories stood out with the highest swipe-up rate in the campaign, soaring well above the average rate.
The no-brainer creator campaign partner for passion-driven brands
Smooth Sailing with the RockPorch S.P.A.R.K. Proven Process
Huge Network of Pre-Vetted Passion-Driven Creators
Macro, Micro, and Niche Creators
Premium Content from Creators Specializing in Photo/Videography
Fully-Managed Campaigns by Experts in Influencer Marketing
Lower Campaign Minimums than Most Agencies
Detailed Campaign Analytics and Ongoing Optimization
Spark passionate growth with creators you love
Elevate your online + social presence, reach new audiences, and drive sales with cost-effective, strategically curated, fully-managed creator campaigns.
